Bruce Brown Waterman's PlazaSurfing may have originated in Hawaii, but the surf industry was born right here in Dana Point. Surf culture has long been the backbone of this coastal town, shaping its identity and laid-back beach lifestyle for generations.

Long before Dana Point Harbor was built, Dana Cove was home to one of California’s most legendary surf breaks: Killer Dana. Breaking over a shallow reef just offshore, Killer Dana regularly produced waves reaching 20 to 30 feet, attracting surfers from across Southern California eager to test their skills. In the 1930s and 1940s, many surfers rode massive redwood and balsa boards that stretched over 10 feet in length and weighed as much as 100 pounds, making the challenge of riding Killer Dana even more remarkable.

Although the construction of Dana Point Harbor in the late 1960s permanently altered the break, Killer Dana remains one of surfing’s most celebrated lost waves. Its legacy lives on today through local surf culture, including the beloved Killer Dana Surf Shop, which is proudly celebrating 35 years of serving the community.

Legendary surf publications like Surfer Magazine and the iconic surf break Killer Dana helped put Dana Point on the map. During the 1950s and 1960s, surfing pioneers rode the waves at Killer Dana and nearby Doheny State Beach, helping establish Dana Point as a global surf destination and center for surf innovation.

From the music of The Beach Boys to Hobie Alter revolutionizing the sport with the first commercially successful foam surfboard, Dana Point became the epicenter of surf culture and creativity. Surf legends including Phil Edwards, Mickey Muñoz, Walter Hoffman, Joyce Hoffman, Flippy Hoffman, Dale Velzy, and countless others helped define the sport while living, shaping boards, and riding the waves along this stretch of coastline.

Today, Waterman’s Plaza celebrates that rich surfing heritage with golden statues honoring local surf icons Hobie Alter and Phil Edwards. Visitors can stroll through the plaza, explore historical timelines, and learn about the innovators, athletes, filmmakers, and artists who helped shape modern surfing.

Hobie’s statue depicts him aboard his famous Hobie Cat, while Phil Edwards is captured in bronze as he appeared during the legendary big-wave days of the 1950s and 1960s, surfing the powerful breaks along the Dana Point coastline.


Hobie at Watermans PlazaPhil Edwards Waterman's Plaza

Dana Point has long been considered one of surfing’s most influential communities. Edwards and Hobie Alter were part of a remarkable group of pioneers that included Walter Hoffman, Joyce Hoffman, Flippy Hoffman, Mickey Muñoz, Dale Velzy, and others whose contributions helped define the sport during its formative years. Together, many of these influential figures became known as the “Dana Point Mafia” because of their enormous impact on surfing, surfboard manufacturing, surf films, and surfwear.

The city’s surf legacy extends beyond the waves. Filmmaker Bruce Brown immortalized Dana Point and its surfers in the groundbreaking 1966 film The Endless Summer, introducing audiences around the world to the adventure and culture of surfing. The film featured Dana Point legends including Hobie Alter, Phil Edwards, Mickey Muñoz, and others whose stories inspired generations of surfers.

Another key figure in preserving and sharing surf culture was John Severson, founder of Surfer Magazine. Through his photography, artwork, and publishing, Severson documented the rise of surfing and helped bring the lifestyle to a global audience. Local surf artist and designer Van Swae also played an important role in shaping the visual identity of Southern California surf culture through his artwork and creative contributions.

Dana Point’s influence continues through generations of surfboard builders and innovators. Barrie and Steve Boehne, founders of Infinity Surfboards, have carried forward the area’s tradition of craftsmanship and performance board design, helping maintain Dana Point’s reputation as a world-class surfing destination.

The life-sized sculptures at Waterman’s Plaza, created by local artist Bill Limebrook, reflect the authentic spirit of the community. Having grown up near Capistrano Beach, Limebrook’s work captures the heart of Orange County’s surf culture; its waves, sunshine, creativity, and enduring coastal lifestyle. Future additions to Dana Point’s surf legacy may include statues honoring Dale Velzy, Whitey Harrison in 2027.  Individuals like local legend and surf board craftsman to so many, Jean-Pierre Van Swae “The Fly” has helped establish Dana Point as the birthplace of modern surf culture.

John Severson Waterman's PlazaJoyce Hoffman Waterman's Plaza

The preservation of surfing’s history has also become part of Dana Point’s legacy. The Surfing Heritage and Culture Center (SHACC) was founded in 1999 through the vision and dedication of Dick Metz, Spencer Croul, and a group of founding partners who provided the initial funding to create what would become one of the world’s premier surf history collections. Over the years, the organization assembled more than 500,000 surf-related artifacts, photographs, documents, boards, and pieces of ephemera celebrating every aspect of surfing culture.

The museum later opened its public location in San Clemente, welcoming visitors from around the globe before eventually relocating to Laguna Beach. Today, the institution continues its mission of preserving surfing’s rich history under the leadership of Hobie Alter’s son, continuing a family legacy deeply connected to the sport’s evolution.

Dana Point’s surf legacy continues to grow. In 2028, nearby Lower Trestles will host Olympic surfing competitions during the Los Angeles Olympic Games, bringing the world’s best surfers to Southern Orange County and further cementing the region’s place on the international surfing stage.

Closer to home, Dana Point continues to celebrate its surf heritage through community events that honor both the sport and the lifestyle it created. Annual gatherings such as the R.E.D.O. Vintage & Surf Market draw collectors, artists, and surf enthusiasts from across California, while the Doheny Surf & Art Festival returns to Doheny State Beach on June 27 and 28, bringing together surf legends, artists, musicians, shapers, and beach lovers for a weekend dedicated to the culture that helped put Dana Point on the map.

Today, Dana Point’s endless summer spirit is more than just picturesque sunsets and beach days, it’s a way of life. From its historic surf breaks and pioneering surfboard builders to its filmmakers, artists, museums, and athletes, Dana Point continues to celebrate the heritage that earned it recognition as the birthplace of the surf industry while inspiring future generations of surfers around the world.


Barrie and Steve Boehne