During the summer of 1950, with his two loves firmly in hand: wood working and the ocean, and his dream of never having to wear hard-soled shoes in mind, Hobie Alter set a course that would influence the future of the “Sport of Kings.” Described as a man of great imagination he started out shaping surfboards in his family’s summer home for friends, and ended up shaping a culture. He then opened Hobie’s first shop – the first Southern California surf shop – in Dana Point on Pacific Coast Highway.
Today, Hobie Surfboards and Hobie Surf Shops continue with Hobie’s genius of invention, experimentation, follow-through, and inspired performance. Whether your interests are in our apparel lines, or hand-crafted surfboards, or in the “Back to the Future” stand up paddle boards for recreation, racing, or surfing. Our team will bring to you the finest products and product technology while providing you with a place to talk shop and make connections; a place where not only the surfing and SUP communities can call home, but the greater community can call home as well. A home that promotes the clean living, ocean oriented lifestyle that Hobie Alter gave us over seventy years ago.
